October 22, 2019
Though we started the company in January 2016
Founder Nitin Vishwas and Sales Manager Rahul ChawlaThe journey of setting up a
meadery in India wasn’t an easy one, and that’s because mead didn’t exist as a
category until as late as 2017. Raw materials like honey, apple and even the
coffee are sourced from within the country, as well as are our manufacturers,â€
explains Nitin.While the demand has been encouraging, forcing the duo to expand
their Pune facility, Nitin isn’t unaware of the challenges ahead.
During the
tasting session, participants got to savour six different kinds of Hanging
vacuum bags Factory meads – the flagship apple cider mead and coffee mead, a
traditional mead made with ajwain honey, a Bourbon oak apple mead, a kaffir lime
and vanilla mead and the potent Bochet mead that has 12% alcohol and has a
distinct nutty flavour., mead has yet to make a mark or even an entry into
Southeast Asian markets. "The biggest challenge is educating people about this
category. It’s an easy beverage to drink, because it isn’t too sweet, but you
will get very clear notes of honey coming to you at all times.
Though the
alcoholic beverage is new to Indian markets, a recent mead tasting session at
Khar Social enabled city dwellers to sample a range, all crafted by the
country’s first and only licensed meadery - Moonshine Meadery. "Plus, we are
renovating our Pune facility as we want to open it to mead tours, where visitors
can view the production process, indulge in tasting sessions and create their
own meads,†concludes Nitin. was in the 90s. A honey dipper dripped five kinds
of honey on aluminum plates – wildflower honey, sidr honey, ajwain honey,
rosewood honey and a glorious smoked honey that tasted a lot like bacon. It
comes from the word madh, which means honey in Sanskrit. Apart from these, the
duo is constantly experimenting with flavours and has created offbeat varieties
like guava chilli, kaala jamun, aam panna and even strawberry mead. "Indians
like carbonated, slightly sweet beverages.As participants sat expectantly at
tables, Nitin Vishwas, Founder of Moonshine Meadery shed light on this
one-of-a-kind beverage, "It’s an alcoholic beverage made by fermenting honey.It
is a plus that a lot of the meads created by Moonshine Meadery explore flavours
that are sure to appeal to the Indian palate.We did a lot of research and over
200 tasters before we launched the product.S. "Our mead is absolutely Indian in
its roots.S.
After our meadery created a buzz on social media, we got calls
from vendors in Southeast Asian countries, because apparently, mead isn’t sold
there either,†shares Nitin. We are where the U. A mead tasting session at Khar
Social The graceful Greeks believed it was the drink of the Gods while the
raucous Vikings supposedly dedicated entire buildings to it.†And clear notes of
honey we did get as honey tasting made up the first part of the session.
Secondly, this myth that mead is sweet because it’s made from honey needs to be
broken. Getting a license took another year and a half,†says Nitin. This
heavenly concoction brewed using water, honey and yeast is mead. Our meads are
as sweet as a dry white wine,†he says.
While the drink is already available in
wine shops, select breweries and retails stores in Pune and Mumbai, and the duo
regularly conducts tasting sessions to create awareness about the beverage, the
two entrepreneurs are eager to expand their market and aim to target Goa
next..It is a plus that a lot of the meads created by Moonshine Meadery explore
flavours that are sure to appeal to the Indian palate. The drink is as ancient
as Norse mythology, yet as current as the Game of Thrones series. "Bochet mead
is our most potent variety, the rest have about 6. The mushrooming of local
breweries brewing varieties of craft beer has exposed Indian consumers to newer
tastes,†reveals Mead Man Nitin.
Though we started the company in January 2016,
it took us a year to get the government to create ‘mead’ as a category in the
excise books. Plus, the Indian market is coming of age.5% alcohol,†says Nitin.
While the beverage is immensely popular in the U. Though Nitin, and co-founder
Rohan Rehani have been selling their product for just six months, the duo is
confident that mead will do well in Indian markets
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